Not Always Movements: Multiple Approaches to Advance Large-Scale Social Change
This brief aims to help funders, evaluators, and other social change agents be crisper and more accurate in how they talk about and understand approaches to advancing large-scale social change. In response to the increasing use of the term movement to describe a wide variety of efforts, we compare and contrast three distinct social change approaches that are often conflated with movements: field building, network development, and promoting the uptake of practices by large numbers of organizations.